About Aroha Advisory

Rooted in Purpose. Driven by Results

At Aroha Advisory, we’re more than just consultants—we’re partners in your success. Based in Aotearoa New Zealand, we offer a unique blend of tax compliance, marketing strategy, and business consulting to help you navigate complexity, stay ahead of change, and grow with purpose.

Our name, Aroha, embodies the Māori values of love, respect, and connection. It reflects how we work—with integrity, care, and a deep commitment to empowering our clients through genuine, people-first solutions.

Our Mission

At Aroha Advisory, our mission is to empower businesses by simplifying the complex world of tax, marketing, and strategy. We are committed to delivering solutions that are not only smart and effective, but also grounded in integrity, transparency, and genuine care. Through a combination of expert knowledge, cutting-edge tools, and personalised guidance, we help our clients make confident decisions, stay compliant, and grow with purpose. Every solution we offer is designed to create long-term value—financially, strategically, and culturally

Our Vision

Our vision is to be recognised as New Zealand’s leading advisory firm where innovation meets authenticity. We aim to reshape the way businesses approach compliance and growth—making it more human, connected, and forward-thinking. By blending financial precision with creative marketing strategy, and weaving in the spirit of Aroha, we envision a future where businesses of all sizes—especially startups, small enterprises, and Māori-owned ventures—can thrive in a competitive world without losing their values. We aspire to be the go-to partner for businesses who want to grow with heart, impact, and clarity.